The World Cup

It’s been a long time since I wrote on sports. This year, I’ve become a pretty major fan of the NFL (American Football)- not just the game, but about how the league is run, and how it is marketed. Its growth from a small league to the richest sports business in the world is astounding- it is almost 2 times richer than the English Premier League, even though its audience is smaller. Why this is so is probably a reason for another blog post.

Anyhow, with the World Cup coming up I’ve turned back to my first love of soccer. Inter Milan finally managed to win the Champs League, testament to the phenomenon of the teams I support only winning when I stop caring about them. I had been crazy about them when I was 14 (started a  “Singapore Inter Milan Fan Club” on Community Zero then, which grew to… 6 members), but stopped caring about them beyond the check-football365-once-a-month.

It’s nice to know that some of the teams I support are capable of winning. Now, just for the Browns to win the Superbowl, and Ipswich the Premier League. Anyhow, this is a great ad from Nike (it’s not the one which, you know, everyone has been sending around).