Making Ideas Happen IV: Just Keep Shipping

This point is pretty similar to the previous one (action-orientedness), but it was so well put I had to highlight it:

“Shipping is when you release something… the final act of execution that so rarely happens.”

“Shipping is an active mind-set rather than a passive circumstance… instead of becoming someone who’s a wandering generality- who has lots of great ideas and ‘if only, if only, if only’, you are someone who always ends up shipping”

“Godin believes the source of obstacles to shipping is the lizard brain… primal tendencies to keep us safe by avoiding danger and risk… everytime we get close to shipping, the lizard brain says ‘They’re gonna laugh at me”, “I’m going to get in trouble”… [and as a result we don't ship]

“The reason why Godin has failed so many times is because he has shipped so many times”

[Godin] is comfortable with the risk of failure because that… is the key to being able to execute. As a result, [he] has made ideas happen again and again.

I can’t not recommend this book. I haven’t been able to put it (by that I mean the iPad) down so far. Find it at Amazon, or the iBooks store.